The Brand Science Blog by Greg Ellevsen
“Coolhunters” – people who spot and predict cultural trends and new product popularity – have been offering their quirky, intuitive services since the 90s. While it’s useful to have advisors with a finger on the market’s pulse, they can be a subjective bunch. And the continual pressure on them to come up with saleable intel may lead them to seize on every minor fad, and dud predictions. What if consumer trendspotting could be more objective? What if a computer could interpret billions of daily human interactions and identify emerging trends? That capability has recently been added to IBM Watson, former Jeopardy-winning quiz show contestant, and the world’s more […]
Welcome to the professional blog of Greg Ellevsen, international marketing and communications practitioner, and committed 'Brandthropologist™'.
Here you'll find news and views on the science and philosophy of Brands.
Note that all opinions and observations on this site are my own, and may or may not reflect those of my current employer or former clients.